Drive business impact for Subscription apps via CRM.
Most brands have a hard time monetising & engaging the users they acquire. I work with CRM, product, & growth teams so that they can generate business impact and improve ROI on their efforts.
👋, I am Karan - an experienced CRM & Subscription Growth Consultant. I have worked with 20+ world-leading subscription apps on key CRM & retention projects.
I also host a bi-weekly podcast called LTV Talks where I interview leading industry experts on subscriptions & CRM topics.
Most brands have a hard time monetising & engaging the users they acquire. I work with CRM, product, & growth teams so that they can generate business impact and improve ROI on their efforts.
👋, I am Karan - an experienced CRM & Subscription Growth Consultant. I have worked with 20+ world-leading subscription apps on key CRM & retention projects.
I also host a bi-weekly podcast called LTV Talks where I interview leading industry experts on subscriptions & CRM topics.
Some apps I've worked with
How can we work together?
Strategy Audit
Plan
CRM Campaign Audit
User Journey Mapping
Experimentation & Impact Audit
Team training & coaching
Operational Support
Implement
Project Management
Lifecycle strategy & execution
Experimentation & measurement
Sprint planning for CRM teams
Consulting
Train
CRM specialist hiring
Organisational improvements
(meetings, reporting structure, etc.)
CRM team OKR setup
Lifecycle stage brainstorming.
Strategy Audit
Strategy Audit
Plan
Plan
CRM Campaign Audit
CRM Campaign Audit
User Journey Mapping
User Journey Mapping
Experimentation & Impact Audit
Experimentation & Impact Audit
Team training & coaching
Team training & coaching
Operational Support
Operational Support
Implement
Implement
Project Management
Project Management
Lifecycle strategy & execution
Lifecycle strategy & execution
Experimentation & measurement
Experimentation & measurement
Sprint planning for CRM teams
Sprint planning for CRM teams
Consulting
Consulting
Train
Train
CRM specialist hiring
CRM specialist hiring
Organisational improvements
(meetings, reporting structure, etc.)
Organisational improvements
(meetings, reporting structure, etc.)
CRM team OKR setup
CRM team OKR setup
Lifecycle stage brainstorming.
Lifecycle stage brainstorming.
People I've worked with
Ioana Iordache
Head of Retention, Blacklane
“I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze, our marketing automation platform.”
Matt Dyson
Senior Director, Customer growth, Blinkist
“While working with Blinkist, Karan got up-to-speed quickly and helped deliver a number of high-impact initiatives such as increasing retention with ‘Badges’, driving product feature adoption & increasing 5-star app store reviews. Was a pleasure to work with him!”
Kirsten Hanka
Head of Cross-Channel Communications, Kitchen Stories
“Karan helped us to get going with Braze and I cannot recommend him enough, loved working with such a professional, reliable, and super nice person!”
Stas Rozenbaum
Director of Growth Marketing, ADA Health
"Karan helped us with the enablement of Braze CRM platform, created a strategy for us and also executed campaigns with great results.
He was instrumental for our retention marketing success and was a pure joy to work with."
Andy Carvell
CEO & Co-Founder, Phiture
"During his time at Phiture, Karan was always as eager to learn as he was to teach (and he had plenty to teach us). His humble yet powerful intelligence helped us refine and finesse our approach to Retention, CRM and Behavioural Science as well as the way we lead projects, share knowledge and nurture client relationships."
Stella Hinderer
Head of Lifecycle, FORMEL Skin
“I highly recommend Karan as an exceptional CRM expert - his knowledge and assistance is invaluable. Karan has a deep understanding of CRM and was able to explain complex concepts in a clear and helpful manner."
Jelena Zbijowski
Head of CRM, Blinkist
“Karan is a skilled CRM professional, that knows Braze very well and has a solid cross-industry understanding. I was mostly impressed with how quickly he has delivered on the projects he was tasked with. Within days he was fully onboarded and understood top-level objectives that needed to be driven."
Nika Grigoreva
Lead Growth Marketing Manager, ADA HEALTH
“Karan helped me to build a multi-channel CRM strategy and guided me in the technical and marketing nuances of CRM. He is one of the best CRM people I have ever met. He can advise, teach and navigate people of any level of knowledge with respect and patience. I highly recommend him.”
Mansi Sharma
VP, Growth, Lifecycle and International at MyFitnessPal
The world of CRM is full of folks with different strengths. Some are good at strategy while others are good at making ESPs work, some are good at analytics while the others are good at writing copy, some are great at tech while others are good with people. Karan is a rare person who is good, no, great at everything. I can't thank my stars enough that I ran into him at a conference and was able to hire him. He is a solid performer, can move the numbers positively and still be a very pleasant person to have around. Thank you for all your work Karan. All the best for all your future endeavors.
“I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. From the start, he was fast aligning the goals and defining the approach for achieving them. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze, our marketing automation platform. He brought new ideas to the table by leveraging his diverse and vast expertise across industries. Despite being a complex project, he navigated all challenges effectively. He is a win for high-performing teams.”
Emmanuelle Paput Arrault
VP CRM, Deezer
I reached out to Karan (per my boss recommendation) few months after joining my role of VP CRM at Deezer. At that time the context was very challenging (team understaffed, lacking of expertise, undervalued ...) and I was looking for someone who could quickly helped me (re)stand up our foundations until I got the team fully staffed & onboarded. I needed not only a CRM expert but someone who had the ability to jump in very quickly into topics while having the right interpersonal skills to smoothen the transition for the team.
And Karan was that (CRM) guy! I can’t thank my boss enough for recommending him to me, so if I can be the one recommended him to you.
“I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. From the start, he was fast aligning the goals and defining the approach for achieving them. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze, our marketing automation platform. He brought new ideas to the table by leveraging his diverse and vast expertise across industries. Despite being a complex project, he navigated all challenges effectively. He is a win for high-performing teams.”
Ioana Iordache
Head of Retention, Blacklane
Head of Retention, Blacklane
“I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. From the start, he was fast aligning the goals and defining the approach for achieving them. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze, our marketing automation platform. He brought new ideas to the table by leveraging his diverse and vast expertise across industries. Despite being a complex project, he navigated all challenges effectively. He is a win for high-performing teams.”
“I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. From the start, he was fast aligning the goals and defining the approach for achieving them. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze, our marketing automation platform. He brought new ideas to the table by leveraging his diverse and vast expertise across industries. Despite being a complex project, he navigated all challenges effectively. He is a win for high-performing teams.”
Matt Dyson
Matt Dyson
Senior Director, Customer growth, Blinkist
Senior Director, Customer growth, Blinkist
“While working with Blinkist, Karan got up-to-speed quickly and helped deliver a number of high-impact initiatives such as increasing retention with ‘Badges’, driving product feature adoption & increasing 5-star app store reviews. Was a pleasure to work with him!”
“While working with Blinkist, Karan got up-to-speed quickly and helped deliver a number of high-impact initiatives such as increasing retention with ‘Badges’, driving product feature adoption & increasing 5-star app store reviews. Was a pleasure to work with him!”
Kirsten Hanka
Kirsten Hanka
Head of Cross-Channel Communications, Kitchen Stories
Head of Cross-Channel Communications, Kitchen Stories
“Karan helped us to get going with Braze and I cannot recommend him enough, loved working with such a professional, reliable, and super nice person!”
“Karan helped us to get going with Braze and I cannot recommend him enough, loved working with such a professional, reliable, and super nice person!”
Stas Rozenbaum
Stas Rozenbaum
Director of Growth Marketing, ADA Health
Director of Growth Marketing, ADA Health
"Karan helped us with the enablement of Braze CRM platform, created a strategy for us and also executed campaigns with great results.
He was instrumental for our retention marketing success and was a pure joy to work with."
Karan helped us with the enablement of Braze CRM platform, created a strategy for us and also executed campaigns with great results. He was instrumental for our retention marketing success and was a pure joy to work with.
Andy Carvell
CEO & Co-Founder, Phiture
CEO & Co-Founder, Phiture
"During his time at Phiture, Karan was always as eager to learn as he was to teach (and he had plenty to teach us). His humble yet powerful intelligence helped us refine and finesse our approach to Retention, CRM and Behavioural Science as well as the way we lead projects, share knowledge and nurture client relationships. Karan is a rare example of someone who is both technically exceptional while also a great communicator, able to build a strong case and align stakeholders in discussions and analysis around data, ideas, approaches and results."
Stella Hinderer
Stella Hinderer
Head of Lifecycle, FORMEL Skin
Head of Lifecycle, FORMEL Skin
“I highly recommend Karan as an exceptional CRM expert - his knowledge and assistance is invaluable. Karan has a deep understanding of CRM and was able to explain complex concepts in a clear and helpful manner."
“I highly recommend Karan as an exceptional CRM expert - his knowledge and assistance is invaluable. Karan has a deep understanding of CRM and was able to explain complex concepts in a clear and helpful manner.
Jelena Zbijowski
Jelena Zbijowski
Head of CRM, Blinkist
Head of CRM, Blinkist
“Karan is a skilled CRM professional, that knows Braze very well and has a solid cross-industry understanding. I was mostly impressed with how quickly he has delivered on the projects he was tasked with. Within days he was fully onboarded and understood top-level objectives that needed to be driven."
“Karan is a skilled CRM professional, that knows Braze very well and has a solid cross-industry understanding. I was mostly impressed with how quickly he has delivered on the projects he was tasked with. Within days he was fully onboarded and understood top-level objectives that needed to be driven.
Nika Grigoreva
Nika Grigoreva
Lead Growth Marketing Manager, ADA HEALTH
Lead Growth Marketing Manager, ADA HEALTH
“Karan helped me to build a multi-channel CRM strategy and guided me in the technical and marketing nuances of CRM. He is one of the best CRM people I have ever met. He can advise, teach and navigate people of any level of knowledge with respect and patience. I highly recommend him.”
“Karan helped me to build a multi-channel CRM strategy and guided me in the technical and marketing nuances of CRM. He is one of the best CRM people I have ever met. He can advise, teach and navigate people of any level of knowledge with respect and patience. I highly recommend him.”
I occasionally send out updates on podcast episodes, industry best practices, etc. If you'd like to receive them, you can sign up here.
I occasionally send out updates on podcast episodes, industry best practices, etc. If you'd like to receive them, you can sign up here.
I occasionally send out updates on podcast episodes, industry best practices, etc. If you'd like to receive them, you can sign up here.
Sign up in case you’d be interested, since I am a CRM professional, you’re sure not to be spammed.
Sign up in case you’d be interested, since I am a CRM professional, you’re sure not to be spammed.
Sign up in case you’d be interested, since I am a CRM professional, you’re sure not to be spammed.
© 2024 Karan Tibdewal
All rights reserved.
© 2024 Karan Tibdewal
All rights reserved.
© 2024 Karan Tibdewal
All rights reserved.